Chuck Henrich
President and Owner
Chuck Henrich has been an investment adviser for over 14 years working with numerous families in Southwest Michigan.
As an independent advisor, Chuck has the tools and the passion for helping his clients protect their assets and reach their retirement and income planning goals. The cornerstone to his success is the vigilant recognition that losses have to be reduced and managed properly in retirement.
In addition to developing custom financial strategies for each client, Chuck conducts regular meetings with his clients to review, confirm, and make any adjustments necessary as economic or lifestyle conditions warrant.
Chuck currently holds a Series 65 securities registration and is a Registered Investment Advisor. A series 65 securities license requires that Chuck act as a fiduciary with his clients. This means, by law, that he must always put the best interests of his clients in front of his own. Chuck is also licensed in the state of Michigan to offer both life and health insurance products.
As a professional concerned with the financial, health, and social issues facing retirees today, Chuck has received continuing education and training throughout his career. This includes being trained by Ed Slott, a nationally known author and tax planning specialist, and Scott Brooks, one of our nation’s leading experts on income planning.
Chuck resides in Battle Creek, Michigan with his wife of 37 years, Jennifer. Both of his boys graduated from Harper Creek High School. Justin moved back to Battle Creek 5 years ago from Wisconsin so that he could join Southwest Michigan Financial. Justin and his wife Erica were married in May of 2023. Matthew, his wife Taylor and their 6 year old son, Myles, and 4 year old daughter Evelyn (Evie) live in Battle Creek where he works for Semco Energy. Chuck enjoys traveling the United States (only 4 more states to go) and following his beloved Michigan State football team throughout Big 10 country and any bowl games they attend.
Phone(269) 323-7964
Justin Henrich
Financial Advisor
Justin Henrich joined Southwest Michigan Financial, LLC in June, 2019 as a Financial Advisor, and enjoys creating written financial retirement plans for his clients to help them achieve all of their retirement goals. “Seeing the smile on someone’s face when you create a retirement plan that gives them the peace of mind that they can retire when they want to and achieve all of their goals is a great feeling!” In addition to developing written financial retirement plans with clients, Justin is responsible for the social media development and content of Southwest Michigan Financial, LLC.
Justin graduated with a Finance degree from Western Michigan University in 2010, and worked in corporate finance for 9 years before joining the practice. Justin currently holds a Series 65 securities registration which requires that he acts as a fiduciary with his clients. This means, by law, that he must always put the best interests of his clients in front of his own. In addition to holding a Series 65 securities registration, Justin also is licensed in the state of Michigan to offer both life and health insurance products to his clients.
Justin and his wife Erica (who he married in May of 2023) currently reside in Battle Creek, MI. In his free time Justin enjoys traveling, and is currently working on visiting all 50 states, as well as visiting all 32 National Hockey League Arenas. Justin also enjoys attending sporting events (Michigan State football and Red Wings hockey are his favorite), 4 wheeling up north, going to car shows, and spending time with his family and friends.
Phone(269) 323-7964
Stacey Pennock
Financial Representative
Stacey has been with Southwest Michigan Financial, LLC since Sept. 2014. Prior to that, she worked for Modern Woodmen of America selling and servicing the insurance needs of her clients. Stacey also worked for PNC bank in their financial services department for over 8 years and for 6 years prior to that owned a remodeling company in Richland, MI. Stacey has held her Life, Health and Accident license in the State of Michigan since 2013. Stacey is also a Notary Public, in Kalamazoo County.
Her passion is helping people, and she truly loves doing just that! “I am not a risk taker and I don’t like putting my client’s money at risk either!”
Stacey graduated from Gull Lake High School and has lived in Augusta most of her life. Stacey and her husband Doug have been married for 32 years, and have 2 children and a 8 year old Black Lab named Gus. Kayla works from home and lives in Kalamazoo. Ty works for Stryker in Portage as a Production Team Lead. Ty signed up to join the Marine Reserves in July 2016. He finished his Marine Corps boot camp at Paris Island in February 2017 as well as his job training in Twenty Nine Palms, Ca November 16, 2017. Upon completion, he did his military duties in Battle Creek, MI until November 2022, he now works his job and owns a home in Kalamazoo.
Stacey’s family started the Cheff Center Therapeutic Riding Center in 1969, where Stacey and Kayla have volunteered and been a part of still today, even though her grandma, mom and dad have moved on. Stacey loved watching her kids play sports. MSU and the Dallas Cowboys football are her and her family’s favorite teams. She has had horses and cattle most of her life. She loves animals and the country life. Her whole life has been dedicated to her family, as well as meeting and helping people.
Phone(269) 323-7964
